‘There is so much untapped potential in people it’s just incredible. It’s almost beyond belief, really. I feel it and I sense it through what I’ve experienced in my own journey. I’m from a humble beginning but the message of my story is that great things grow from small things.

'The magic lives inside every one of us, despite our environment, our struggles and our doubts. It takes courage to realise what that magic is, then to actually go out and try to achieve it. It’s the power of loving yourself, I suppose, and giving yourself a chance.’
 
In my years of researching the human being at the limit for In The Zone I’ve been privileged to meet over a hundred of the world’s biggest sports stars. But every now and again one of them sends me away with my head swimming. This time it is Australia’s national treasure Cathy Freeman, who has just summed up this entire book in a hundred words.
 
The magic of elite performance is that it always starts out small: with a dream. By nurturing it, crafting it and loving it, sport’s champions show us all the untapped power of the human mind. When we believe in what we conceive, the Zone can guide any of us to achieve anything. And it’s not just about sport.
 
More than simply a cliché, the Zone is the mental state required to perform at our own absolute limit in any field. This is the home of ‘genius’: where artists are at their most creative, where musicians produce their most sublime performances, where scientists make their breakthroughs. This doesn’t stop with the stars. Whether you’re a teacher, a chef, a nurse or an astronaut, if you’re taking an exam or cracking jokes in a pub, to find the Zone guarantees you hit your absolute best. You may not even recall how or why it went so right. Put simply, it all goes like a dream.
 
The Zone can kick in at every level from a kickabout in the park to the World Cup Final. It is just a blissful state where all internal chatter disappears and we truly go with the flow. We assume conscious thoughts drive us on, but it is when we give our subconscious free rein to do its natural thing that we truly shine. That often leads to a performance at the maximum of our potential, albeit beyond what our conscious minds ever imagined possible. This limit rises in proportion to the hours of practice in the bank and the intensity of the occasion. Blend the Zone with supreme ability and a packed, expectant arena and you get fireworks. This book features plenty of those but the good news is that we all have enough spark to match any of them, if only we take the trouble to live the dream.
 
‘The great achievers, winners, inventors, musicians and painters have all been great dreamers,’ says mind coach Don MacPherson. ‘What’s exciting is that anyone can visualise. We can use it in life’s everyday challenges like school exams or a driving test. If you have to make a best man’s speech, first picture your audience in as much detail as possible, using all your senses: sight, hearing, smell, touch. See yourself delivering your speech feeling relaxed and confident. Hear the audience laughing and clapping, then coming up to congratulate you.
 
‘These mind movies turbo-charge your confidence because the subconscious doesn’t know the difference between the real thing and something imaginary. Like all skills, the more you practise the better you get. But your brain loves a target so give it a big one like a great success. When you have it burned into your subconscious mind, switch focus to the process by visualising how you’re going to get there, step by step.’
 
This book draws on the testimony of the cream of the world’s brightest dreamers and most focused schemers to show we all have a chance to be a magician. Anyone with a dream can follow these greats all the way to the top of the world by setting their mind unflinchingly on their own specific quest.
 
How do champions think? They don’t. The original dream comes not from the head but the heart: conceive. No matter how long it takes, they don’t think they can, they know they can: believe. Finally, to truly peak they stop thinking at all: achieve.
           
We all have this potential if we can stop suppressing it ourselves or believing others who haven’t yet learned this universal truth. When we finally pay dreams the attention they deserve, the payback is a sea change in everything from self-belief to self-discipline, self-knowledge to self-esteem. Then a realisation dawns that buried within each of us is the power to make any dream come true, even if the process may initially seem more of a nightmare…
 
This extract is from In The Zone: How Champions Think and Win Big, out now

We all start life as dreamers. Whether we picture our future selves as footballers, film stars or astronauts, we have a natural, effortless ability to transport ourselves into any reality we choose. Then we grow up – and most of us give up.

That’s not entirely our fault. Parents and teachers usually mean well but rarely grasp the power their words have. The world’s most effective dream destroyer is the phrase: ‘You’ll never earn a living doing that…’

Ian Cartabiano is one of the lucky few who slipped through the net. The son of a toy designer father and an artist mother, he once saw his Dad draw a Ferrari Testarossa and promptly started doodling cars for himself – until, aged 12, he knew this was what he wanted to do. Forever.

Thirty years later Cartabiano is still living the dream, having designed many of Toyota and Lexus’s most striking cars of recent years. And I was lucky to speak to him about his creative process, his moments in the Zone and more. Read the full article here.

As part of this interview series, which will continue over the coming months, I also enjoyed having a chat with Lexus sportscar ace Jack Hawksworth (pictured above). He described the work he puts in on visualisation and other techniques to make sure he finds the Zone every time he gets behind the wheel. Read the full article here.

I’ve made no secret of my love of action sports, interviewing everyone from skydivers to surfers and skateboarders for In The Zone to find out what goes on in their heads as they head into the unknown. The magic of these pursuits is that they can often be started young, at little or no expense. That means its stars come from the most unlikely sources.
 
Danny MacAskill certainly doesn’t come across as your average internet sensation; having grown up on Scotland’s picturesque Isle of Skye he speaks with the region’s soft lilt. Yet the wide open spaces of his childhood allowed him to start his odyssey sooner than most, spending his early years playing around on his BMX.
 
By sticking with it he has now made it to the top of the world. His videos get millions of YouTube hits – including the below return to his home island – but his skills didn’t arrive overnight. They are stored in a mental saddlebag that he has meticulously filled over time, one he continues to cram with new material with every new jump.
 
‘I’ve built up very slowly so I’m not taking huge leaps,’ says MacAskill. ‘I’ve been riding a trials bike for 25 years, starting on kerbs where you take a long time to learn. Then you gradually build up your confidence. Now I definitely get in the Zone. Sometimes you can turn up for the biggest trick you’ve ever done and you feel really comfortable. You know you’ve got it. On other days you can try something you know is well within your ability but either due to lack of sleep or fatigue from filming you find it hard to get in the right mental state. Sometimes you can get quite frustrated. As long as you’re stubborn enough you can always push through it and do it.’

What marks out the great action sports stars is this constant quest to seek out the new and venture outside their comfort zone. They take the phrase ‘try, try again’ to new extremes, often having to persevere through hundreds of failed attempts in order to break new ground. The drawback? They must find a permanent solution to silence their Monkey Minds – the nagging voice we all carry with us that tells us whether or not what we are attempting might mean leaving in an ambulance.
 
‘Now I know what I can do,’ adds MacAskill. ‘But when I come to film I always push right at that 100 percent. I’m doing things I have never actually tried before so what I’m doing is always just out of reach. Or it is within reach but I’ve got to try for hours or sometimes days to actually achieve it. So you’ve definitely got to flick a switch in your brain: “do or don’t”. The survival part of your brain is telling you: “That’s really not a good idea.” But the other part goes: “You know you can do it. You’re completely capable of it if you just manage to flick your switch and get over the edge.” It shows just how much power the brain has.
 
‘I look at trials like a calculated risk. You know what you’re capable of but if you really want to learn something new you’ve got to go outside your comfort zone. I don’t tend to think: “There’s no way I’m going to throw myself off the edge.” That’s crucial. In my head I know I’m going to land it. I might not, I might crash. But when I’m doing it I’m 100 percent committed that I’m going to do it…’

It’s only when you reach MacAskill’s level of mastery that the world changes and you start to see things the rest of us miss out on entirely. When you know Skye’s the limit, that’s when you really get creative – indeed the Scotsman is now one of the elite who really do see the whole world as just one giant obstacle to master.
 
‘That’s the beauty of trials,’ he smiles. ‘It doesn’t matter whether it’s grass or logs, rocks or water, you can ride on anything. I visualise stuff all the time. Even now while I’m talking to you I’m looking at the roof up there and imagining what I would do. It’s a natural thing – and to be honest it’s always come naturally.
 
‘On Skye I grew up spending a lot of time riding by myself, riding the same walls. You naturally think of slightly different ways to ride that wall. Now I have the chance to go anywhere in the world, I can think on a really huge scale. It’s an amazing opportunity to be able to do this for a living. I just wish I could take someone for a wild ride…’

Max Verstappen’s dominant victory in the Mexican Grand Prix serves as a reminder of one of Formula 1’s perennial truths: you don’t keep Adrian Newey down for long.

The brain behind Red Bull Racing’s cars was the man responsible for taking the team to the pinnacle of motor sport with four world championships for Sebastian Vettel. Mercedes have since taken over at the top with Lewis Hamilton, but the word on the streets is that next year’s title might not come so easy - and Verstappen’s Red Bull could be the main challenger in 2018 and beyond.

When I spoke to Newey, the man behind more victories and championships than any driver - starting with Williams and McLaren in the 1990s - I soon found he is no stranger to the Zone.

In Newey’s case rather than the sensation of flying on the track, they come more in the form of ‘flashes of inspiration’ after a long period of pondering over a problem. But the principle is the same: it's about letting go and handing over to the magic of the subconscious...

“You do get those light bulb moments,” Newey tells me. “I usually find it’s when I’ve had a problem – it can be a month old or it can be a day old – but it’s obviously been sundering away in the subconscious and then it suddenly pops out.

“I used to take notebooks with me to bed so I could jot down these thoughts. But to be perfectly honest I do that less and less: I usually find it just gives you a bad night’s sleep… So no, it tends to happen more in the shower – or quite often not at the place of work. I will be away from it all and doing something and then it just pops up.”

For Newey, who has been producing magic for close to three decades, these moments of lightning are instantly recognisable. But they don’t necessarily all lead to half a second of time on the car…

“You know when the light bulb pops up,” he confirms. “But having said that, what fascinates me is that only part of the challenge of motor racing is coming up with the ideas. You obviously have to have an idea to generate something. But you then have to be disciplined to make sure that idea stands up and makes the car go quicker.

“So when you have those light-bulb-in-the-shower type ideas, the success rate of those ending up on the car is, I’m guessing, 10 per cent. Not every single one is going to be a good one. The danger is that you get so enthusiastic about the idea, you’re not disciplined enough to make sure that it is actually a good one…”

Is anyone seriously prepared to bet against Newey striking gold next year? If so it might be worth a quick refresher of the odds with his autobiography out this week...