‘There is so much untapped potential in people it’s just incredible. It’s almost beyond belief, really. I feel it and I sense it through what I’ve experienced in my own journey. I’m from a humble beginning but the message of my story is that great things grow from small things.

'The magic lives inside every one of us, despite our environment, our struggles and our doubts. It takes courage to realise what that magic is, then to actually go out and try to achieve it. It’s the power of loving yourself, I suppose, and giving yourself a chance.’
 
In my years of researching the human being at the limit for In The Zone I’ve been privileged to meet over a hundred of the world’s biggest sports stars. But every now and again one of them sends me away with my head swimming. This time it is Australia’s national treasure Cathy Freeman, who has just summed up this entire book in a hundred words.
 
The magic of elite performance is that it always starts out small: with a dream. By nurturing it, crafting it and loving it, sport’s champions show us all the untapped power of the human mind. When we believe in what we conceive, the Zone can guide any of us to achieve anything. And it’s not just about sport.
 
More than simply a cliché, the Zone is the mental state required to perform at our own absolute limit in any field. This is the home of ‘genius’: where artists are at their most creative, where musicians produce their most sublime performances, where scientists make their breakthroughs. This doesn’t stop with the stars. Whether you’re a teacher, a chef, a nurse or an astronaut, if you’re taking an exam or cracking jokes in a pub, to find the Zone guarantees you hit your absolute best. You may not even recall how or why it went so right. Put simply, it all goes like a dream.
 
The Zone can kick in at every level from a kickabout in the park to the World Cup Final. It is just a blissful state where all internal chatter disappears and we truly go with the flow. We assume conscious thoughts drive us on, but it is when we give our subconscious free rein to do its natural thing that we truly shine. That often leads to a performance at the maximum of our potential, albeit beyond what our conscious minds ever imagined possible. This limit rises in proportion to the hours of practice in the bank and the intensity of the occasion. Blend the Zone with supreme ability and a packed, expectant arena and you get fireworks. This book features plenty of those but the good news is that we all have enough spark to match any of them, if only we take the trouble to live the dream.
 
‘The great achievers, winners, inventors, musicians and painters have all been great dreamers,’ says mind coach Don MacPherson. ‘What’s exciting is that anyone can visualise. We can use it in life’s everyday challenges like school exams or a driving test. If you have to make a best man’s speech, first picture your audience in as much detail as possible, using all your senses: sight, hearing, smell, touch. See yourself delivering your speech feeling relaxed and confident. Hear the audience laughing and clapping, then coming up to congratulate you.
 
‘These mind movies turbo-charge your confidence because the subconscious doesn’t know the difference between the real thing and something imaginary. Like all skills, the more you practise the better you get. But your brain loves a target so give it a big one like a great success. When you have it burned into your subconscious mind, switch focus to the process by visualising how you’re going to get there, step by step.’
 
This book draws on the testimony of the cream of the world’s brightest dreamers and most focused schemers to show we all have a chance to be a magician. Anyone with a dream can follow these greats all the way to the top of the world by setting their mind unflinchingly on their own specific quest.
 
How do champions think? They don’t. The original dream comes not from the head but the heart: conceive. No matter how long it takes, they don’t think they can, they know they can: believe. Finally, to truly peak they stop thinking at all: achieve.
           
We all have this potential if we can stop suppressing it ourselves or believing others who haven’t yet learned this universal truth. When we finally pay dreams the attention they deserve, the payback is a sea change in everything from self-belief to self-discipline, self-knowledge to self-esteem. Then a realisation dawns that buried within each of us is the power to make any dream come true, even if the process may initially seem more of a nightmare…
 
This extract is from In The Zone: How Champions Think and Win Big, out now

Max Verstappen’s dominant victory in the Mexican Grand Prix serves as a reminder of one of Formula 1’s perennial truths: you don’t keep Adrian Newey down for long.

The brain behind Red Bull Racing’s cars was the man responsible for taking the team to the pinnacle of motor sport with four world championships for Sebastian Vettel. Mercedes have since taken over at the top with Lewis Hamilton, but the word on the streets is that next year’s title might not come so easy - and Verstappen’s Red Bull could be the main challenger in 2018 and beyond.

When I spoke to Newey, the man behind more victories and championships than any driver - starting with Williams and McLaren in the 1990s - I soon found he is no stranger to the Zone.

In Newey’s case rather than the sensation of flying on the track, they come more in the form of ‘flashes of inspiration’ after a long period of pondering over a problem. But the principle is the same: it's about letting go and handing over to the magic of the subconscious...

“You do get those light bulb moments,” Newey tells me. “I usually find it’s when I’ve had a problem – it can be a month old or it can be a day old – but it’s obviously been sundering away in the subconscious and then it suddenly pops out.

“I used to take notebooks with me to bed so I could jot down these thoughts. But to be perfectly honest I do that less and less: I usually find it just gives you a bad night’s sleep… So no, it tends to happen more in the shower – or quite often not at the place of work. I will be away from it all and doing something and then it just pops up.”

For Newey, who has been producing magic for close to three decades, these moments of lightning are instantly recognisable. But they don’t necessarily all lead to half a second of time on the car…

“You know when the light bulb pops up,” he confirms. “But having said that, what fascinates me is that only part of the challenge of motor racing is coming up with the ideas. You obviously have to have an idea to generate something. But you then have to be disciplined to make sure that idea stands up and makes the car go quicker.

“So when you have those light-bulb-in-the-shower type ideas, the success rate of those ending up on the car is, I’m guessing, 10 per cent. Not every single one is going to be a good one. The danger is that you get so enthusiastic about the idea, you’re not disciplined enough to make sure that it is actually a good one…”

Is anyone seriously prepared to bet against Newey striking gold next year? If so it might be worth a quick refresher of the odds with his autobiography out this week...